Essay Example on Facebook is Taking Over the World

Facebook started innocently to enable college students and high school leavers connect and catch up with each other. However, over the years, it has gained popularity and it is not only a sensation among young people, but also among adults and organizations all over the world. With its innovative nature, Facebook has continually reinvented itself from a social platform to a lifestyle platform where people can get almost anything they want. Facebook allows humans an alternative way to access and perform physical activities without the hassles of everyday life. Among many activities that one can do on Facebook include listening to music, look for jobs, buy birthday gifts for connections, watch movies, market products and pass information. Facebook provides many applications, which keep users engaged, and as a result, users spend a lot of time on the social site than they do on the physical world. It is fueling virtual connections, which creates an avenue for making easy and new friendships and new communities that contrast with real world friendships. Therefore, this research focuses on how Facebook is taking over the world by changing human behavior and activities.

Research Question

Since Facebook is slowly replacing physical friendships and communities with virtual ones, and enabling humans to do many physical activities at their own comfort, is it taking over the world?
Background Information
Facebook is without any doubt taking over the world because it is no longer used solely as a platform for socialization, but also as a platform for marketing, information exchange, and activism. Facebook is a social media site where friends, colleagues, and families meet to catch up, share information together with their connections all over the world. This research proposal seeks to find out how Facebook has changed the nature and behavior of humans in several ways such as forming new friendships and communities, marketing, information and activism.

New Communities and Friendships

The way we make friends and the kinds of friends we make has changed over the years thanks to social networking sites such as Facebook. Facebook encourages users to make as many connections as possible thus creating a large network of community. As a result, users spend most of their time on Facebook chatting and conversing with their connections that they do in real life. This is regardless of the fact that these connections are people we have never might or lost touch with many years ago. As a result, the physical lives and friends are neglected and replaced with the virtual ones. As it is, new rules, values and codes of conducts also emerge as the traditional values of the society are shunned.
Traditionally, friendship is a two way traffic based on trust earned through interaction over a period. How is it that nowadays Facebook users can gain friends just by clicking пїЅaccept friendпїЅ? Furthermore, it manipulates users to think that the more friends they have, them more they are popular and important. In turn, this falsely boost their self-esteem thus making them overly dependent on Facebook. This research takes the perspective of the social learning theory, in which behavioral change arise through observation learning and modeling. For instance, Facebook model users into thinking differently and doing things differently such as forming friendships, which results in development of new behaviors in the community.


With close to 1 billion users, Facebook provides the best platform for campaigns, advertisements, and promotional activities. Many campaign messages feature on Facebook, and organizations that use social media for marketing have sure been successful in popularizing their brands and products. It is appealing to the marketing companies because it allows them to provide long messages and descriptions about the products, as well as post video demonstrations. Consequently, the target audience can comment on what they think about the product or like to show acceptance. From this, marketers or organizations can easily get feedback of how their products have been received by the target audience. The mass media commonly used for marketing before the emergence of social media creates a challenge of getting consumer feedback. Therefore, the social media such as Facebook are slowly replacing mass media as the channel for advertisement and other forms of marketing.


Individuals and groups from varied sectors of the society use Facebook as a means of communication and information transfer. For instance, it is not strange to get пїЅbreaking newsпїЅ before one hears it on television such as CNN and BBC or radio. Users post breaking news on the walls instantly when they hear it or when they are on the spot of the incident. Furthermore, organizations have had no choice, but to join Facebook also through which they can communicate with their stakeholders and even clients. In addition, the television stations also have Facebook accounts where they post latest news and create discussion forums for engaging viewers. Therefore, when it comes to Facebook, no one in the society is left behind since it is becoming the primary means of passing and getting information.


Activists are other groups of people who have successfully used Facebook for their endeavors. This is done through posting messages and generating as many comments and likes as possible from the vulnerable Facebook users. Facebook has many users, and this is an advantage to activists who desires to get many followers to fulfill their actions. Moreover, the users are connected through friends and other users all over the world thus; the message definitely reaches millions of people through commenting, clicking, and sharing.


This research will focus on obtaining evidence from the library, online and news articles on the topic. The exploratory research method will also involve interviews with different groups including occasional users, addicted users as well as organizations and media. The research method will also focus on surveys on how many people use Facebook, how they use, and what they use for. Questionnaires will be given to young people to collect their opinion on the research question.


The evidence is clear Facebook is rapidly growing popularity and in the process changing the way human behave and carry out their normal physical activities. Facebook is almost succeeding in changing friendships and communities among humans. As a result, very soon Facebook will be able to do everything for humans and give them all they need by just a click.